A marble civic hall with tall columns and soft natural light, overlaid with a faint network of connected data points

Brand Identity

This Is Your Government

CIVITAS is a family of public-data products built on one idea: the record of what government does, spends, and decides should be free to read, clean to use, and sourced down to the date.

What CIVITAS Is

Civitas is the Latin word for the body of citizens and the city they share. The name is the brief: CIVITAS exists to put the public record back in front of the public.

The government already publishes most of what people want to know: what it spends, what it borrows, how Congress votes, how communities are doing. It publishes it across dozens of agencies, formats, and release schedules. CIVITAS gathers that official data, keeps it attached to its source, and presents it so a person can read it in minutes instead of hours.

The mission is simple: free, clean, sourced public government data for everyone.

One Name, Two Products

The Product Family

Two products share one name, one data standard, and one nonpartisan posture. They serve different readers.

Consumer app, in development

CIVITAS

For every citizen

A free, visual guide to the federal government and the place you live. Open data from official sources, explained in plain language.

Spending: where federal money goes, by agency and by year
County map layers: health, income, food access, and more, toggled on one map
Congress votes: recent roll calls and how each member voted
Debt and economy: the national debt, deficits, interest, jobs, and inflation
ZIP lookup: your county, your representatives, and the numbers that describe home

Professional product

CIVITAS Voter Data

For campaign professionals

Resolves voter files, donor activity, and campaign finance data into one nonpartisan system of record for candidates, campaign managers, and political consultants.

Voter files, donor records, and campaign finance disclosures in one view
Every field keeps a pointer back to its source record
Available on equal terms regardless of party or candidate

See the platform

Principles

Nonpartisan

CIVITAS does not align with any party, candidate, or ideology. It describes the record and leaves the conclusions to the reader.

Every Number Sourced and Dated

Every figure names the agency that published it, the dataset it came from, and the date it describes. If a value cannot be sourced, it is not shown. Nothing is estimated to fill a gap.

Public-Domain and Open Data

CIVITAS is built on data the public already owns: federal releases in the public domain and openly licensed datasets, each credited as its license requires.

Plain Language

A chart is only useful if a person can read it. Every view leads with what the number means, then shows the number.

Wordmark

Set it in capitals: CIVITAS is always written in capitals, in running text and in the mark. The wordmark is Cinzel at weight 600 with roughly 0.08em letter-spacing.
Shield to the left: When the shield appears, it sits immediately left of the word at about 1.6 times the cap height. The word may also stand alone.
Navy on light, white on navy: Use Navy on Civic White, Parchment, or Ivory surfaces. Reverse to Civic White on Navy. Do not set the mark in Republic Red, in gradients, or over busy imagery without a scrim.
Product names: Product names follow the mark in title case: CIVITAS Voter Data. The consumer app is simply CIVITAS.

CIVITAS

Primary lockup, on Civic White and on Navy

Color

The palette is institutional: a deep navy anchor, warm paper tones, and one restrained red reserved for critical emphasis. Intel Blue carries links, active states, and data visualization.

#0A1B33

Navy

--color-navy

Brand anchor, headings, navigation, primary buttons
#315D8C

Intel Blue

--color-intel-blue

Links, active states, data visualization, filters
#202832

Graphite

--color-graphite

Dense body text
#626A73

Gray

--color-gray

Secondary text
#FBFAF7

Civic White

--color-civic-white

Primary canvas
#F6F2EA

Parchment

--color-parchment

Cards, alternating sections
#F2EBDD

Ivory

--color-ivory

Premium backgrounds, reversed marks
#A6A49D

Stone

--color-stone

Borders, laurels, secondary elements
#D8D5CE

Border

--color-border

Dividers, input borders
#7A2A34

Civic Maroon

--color-maroon

Decorative accent in the flag stripe and ribbon only

Republic Red #9E2633 · --color-red

Critical emphasis and alerts only. Never more than 5% of any viewport, and never the wordmark.

Typography

Cinzel

Wordmark and display

Where the Money Goes

The CIVITAS mark and all headings. Weights 400 to 700. A Roman inscriptional face, used as the web substitute for Trajan.

Inter Variable

Interface and body

Every figure names its source and the date it describes.

Paragraphs, navigation, buttons, forms, and tables. Everything that is read rather than announced.

IBM Plex Mono

Data and technical accents

Source: U.S. Treasury · as of date

Dates, record counts, source labels, and technical fragments. Never the primary body font.

Marcellus

Alternate display

The Public Record

Loaded for transitional use only. Cinzel is the default display face.

Voice and Tone

CIVITAS sounds like a good reference librarian: precise, calm, and on the reader’s side.

Lead with what a number means, then show the number and its source.
Use plain words. Define a term the first time it appears.
Describe what happened. Let the record speak.
Say when data is old, partial, or missing.

Don’t

Take sides, assign motives, or use party labels as shorthand.
Use hype, alarm, or exclamation points.
Round a figure into a headline it does not support.
Present two things that move together as one causing the other.

Official Publishers

Data Sources

CIVITAS draws on official publishers. Each figure is credited to the agency that released it. No source listed here endorses CIVITAS.

FRED

Federal Reserve Bank of St. Louis

Economic time series: debt, deficits, inflation, rates, output
BLS

U.S. Bureau of Labor Statistics

Jobs, unemployment, wages, and consumer prices
Census

U.S. Census Bureau

Population, income, and the county and ZIP geography behind the map
Treasury

U.S. Department of the Treasury, Fiscal Data

The national debt, monthly receipts and outlays, and interest
USAspending

USAspending.gov

Federal awards and agency spending
Congress.gov

Library of Congress, with House and Senate roll-call records

Bills, members, and recorded votes
CDC

Centers for Disease Control and Prevention

County-level health measures

This Is Your Government

The record belongs to the public. CIVITAS is how the public reads it.