The Platform
One System of Record
Voter files, donor histories, and public records, resolved into a single profile your team can actually explain.
How Unification Works
Five Sources, One Record
Follow how CIVITAS pulls scattered records together and resolves them into a single, coherent view. Scroll to watch it come together.
Source 01
Voter Files
Registration and turnout history, pulled straight from the government offices that keep it. Your first source of truth is always the official record.
Source 02
Donor Records
Who gives, how much, and how often, matched to that same person so giving and turnout finally read as one story.
Source 03
Campaign Finance
Official disclosures, lined up so contributions and committees connect to everything else on the record.
Source 04
Business Filings
Corporate and business records that add the context a voter file on its own can never show.
Source 05
Public Records
The rest of the public paper trail, layered on so the picture is complete, not partial.
Resolved
One CIVITAS Record
Five scattered sources, matched and resolved into a single, coherent view a campaign can actually read and act on.
From Unified Data to Decision-Ready Intelligence
How Engagement Scoring Works
CIVITAS's engagement scoring runs on algorithms designed in-house, not a licensed third-party model. Every score is a composite the algorithm builds from a fixed set of documented factors, and every one of those factors is surfaced alongside the score itself, never hidden inside a black box. The cards below are the complete factor set the platform's scoring engine uses, in plain terms.
The scores are only as good as the records underneath them — see how voter data is sourced and matched .
Sample record, illustrative only
Record ID •••• 4471
Composite Engagement Score
74
- Donor value 85
- Giving frequency 82
- Recency 76
- Election-cycle activity 91
- Geographic relevance 88
- Candidate/committee relationships 58
Built to Do More Than Report a Number
Typical Tools
CIVITAS
-
Giving frequency, reported alone
A composite donor value score across amount, consistency, and pattern
-
One dataset at a time
Voter, donor, and public-record data resolved into a single profile
-
A relevance score with no explanation
Every scoring factor shown next to the number, always
-
Generic national aggregation
Scoring algorithms designed in-house, tuned for how campaigns actually work
-
A static export you re-download
A living system of record that updates as new data arrives
Geographic Relevance, Visualized
One of the scoring factors is how closely a record aligns with a district or geographic area of interest. The map below is an illustrative representation of that kind of district-level focus. The highlighted areas are for illustration, not real client data.
See the Platform Working With Your Data
Request a walkthrough and bring your own questions about scoring, coverage, or a specific district.
Still Have Questions?
Get in Touch
Reach our team directly and we'll get back to you within one business day.