The Platform
One System of Record for the Whole Constituency
CIVITAS brings together the records that campaigns already rely on: voter files, donor histories, business and corporate filings, campaign finance disclosures, and public records, all in a single, coherent system of record. Every figure traces back to its source, so strategy decisions rest on data your team can actually explain. The result is a working view of a constituency that holds up under scrutiny, from the campaign floor to the debate stage.
Unified Intelligence
Campaign data is scattered by design. Voter files, donor histories, business and corporate registrations, campaign finance disclosures, and public records each live in separate systems, maintained by separate authorities. CIVITAS brings these sources together into one coherent platform, resolved to a common standard so a name, an address, or an organization means the same thing everywhere it appears. The result is a single, dependable reference instead of a stack of spreadsheets to reconcile by hand.
Actionable Analysis
Unified data alone doesn’t win campaigns. CIVITAS turns consolidated records into decision-ready signal, organizing information so campaign staff can see what matters for the question in front of them: prioritizing outreach, sequencing fundraising calls, or understanding a district. The platform is built to sharpen judgment, and staff still make the call.
How Engagement Scoring Works
CIVITAS's engagement scoring is documented by design. Every score is built from a fixed set of factors drawn from the record, and every one of those factors is shown alongside the score itself. The list below is the complete set of factors the platform uses, in plain terms.
- Giving frequency
- How often a documented contribution has been made over the period on record.
- Average contribution
- The typical dollar amount given per documented contribution.
- Election-cycle activity
- Which election cycles show documented giving or campaign involvement.
- Recency
- How recently the most recent documented activity took place.
- Candidate/committee relationships
- Documented ties to specific candidates or committees, drawn from public filings.
- Geographic relevance
- How closely a record aligns with a given district or geographic area of interest.
- Estimated engagement potential
- A documented estimate, built from the factors above, of how relevant a record is likely to be to a campaign’s outreach. The underlying factors are always shown alongside it.
Sample record, illustrative only
Record ID •••• 4471
Estimated engagement
74
- Giving frequency 82
- Recency 76
- Election-cycle activity 91
- Geographic relevance 88
- Candidate/committee relationships 58
Geographic Relevance, Visualized
One of the seven scoring factors is how closely a record aligns with a district or geographic area of interest. The illustration below is a stylized representation of that kind of district-level relevance, not a real jurisdiction.
See the Platform Working With Your Data
Request a walkthrough and bring your own questions about scoring, coverage, or a specific district.